Wednesday, 21 January 2015

Blogging Online

Here are reasons you need to blog : 

    It generate traffic to your website

    It increase your SEO/ SERP efforts

    It develop better customer relationships

Drive traffic to your website:

Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.

Your business might be on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else. Post links  - with relevant visuals - of your blog articles to your social sites. Give your social followers a reason to click through to your website.
Additionally, post inbound links directly in your blog articles, to drive traffic to specific landing pages of your website.


Increase your SEO/ SERP:
Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page.
Use keywords in your articles. List out the keywords, topics, and categories you want your business to be found with. Use these words, and related expressions when writing your posts.Of course, whether you actively seek these out or not, blogging regularly about your business, industry, product or customer lifestyle will naturally increase your search keywords. Being intent about your words will only increase results.Keywords and topics on your website are a significant way in which Google (and other search engines) find your site for these searched words.

Develop better customer relationships:

Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.Use this. Again, build trust by being a source of information. Consumers like to be informed, and appreciate that you are the one teaching them.